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As more and more people spend a larger fraction of their daily time on social networking sites, the role of social networking in internet marketing is becoming of prime importance. Twitter, in particular, has become popular in creating a network of readers, engaging them, and getting feedback from them. This is what I learned in the first installment of Whiteboard Friday discussion by Dan Shure, who owns evolvingSEO, at SEOmoz.org regarding the effective utilization of Twitter for online marketing.

1. Profile

Create a profile that may give you a professional aura. Your profile, reflecting your refined personality, should stand out among other Twitter profiles. A unique profile will certainly help you get noticed by both new users and people having a bunch of followers. It could be your Hollywood-looking star photo, your fantastic photoshop creation, or perhaps a picturesque scenery.

You should choose a short and clear username. It might indicate the business you're into, your company, or both. Just make sure that your username is free of charge from any weird characters or a lot of digits and symbols. By so doing, your profile will be more conspicuous with other Twitter users and they'll easily remember your username.

2. Standout Tweets

Obviously, users tweet the most recent topic, event, or online trend. If most users tweet about the latest topic while using full number of characters, you could make short tweets to stand out of the rest. To do that, you might break your message into two. One tweet introduces your topic or reaction as the other presents your supporting thought along with a link of content you want individuals to read.

3. Indirect Mention

To interact with other users in a subtle way, you can search for any good article posted by them and mention about the subject of the article in your tweets. You should do this without, by any means, directly inciting others to respond to your tweets. Bear in mind that you're carrying this out since you discover the article useful. Much more likely, you will get the interest of influencers as you appreciate the work they do through indirect mention.

4. People for assistance

Get users' attention by asking for help. People for assistance when you, for example, find difficulty in fixing your internet connection or using a new software. You can also ask for help when clarifying information on a certain trending issue. You may ask your followers to retweet your queries. As people retweet your concerns, there will probably be considered a chain reaction, and then, individuals will notice you as they react to your queries.

People will perceive your queries as your willingness to understand. Thus, much more likely, you're going to get response from their store, particularly, from influencers. Influencers try to promote what they've and what they know. So expect the responses you will receive will possibly from influencers.

5. Help Others

Helping others won't allow you to get noticed by other users, but additionally gives you a chance to promote your content or become an influencer. So, in order to grab such chance, you may set up alerts for your target keywords through IFTTT.com. When these keywords are mentioned in tweets, you'll get alert through e-mail or SMS. After finding the alert, immediately react to the tweet and provide your help. For instance, your niche is about SEO, so you set SEO-related keywords to get alerts. If you get an alert from IFTTT that someone tweeted for help regarding internal linking, immediately respond and offer your content concerning the topic. For sure, that person will become one of your followers.

6. Spare Some Time for Listening

Spend lots of time to look at the trend in tweets yourself. Find out what interest people probably the most or what information they need through their tweets. Then, produce a content addressing the trending topic and tweet about it. By doing this, you will not only get followers, but a chance to market your content as well.

7. Consistent Action

Obtain the attention of influencers using your consistent activity. Ask or respond to questions and share quality content regularly. If you'll do this stuff regularly, you will have a consistent interaction with other users. Consequently, you'll have a higher chance of getting noticed by influencers. And this, much more likely, will result in building of a stronger relationship with them.

8. Take part in PPC Chat or SEO Chat

Boost your active participation in Twitter community by joining PPC or SEO chat. By so doing, you are indirectly telling with other users that you're a legitimate member. Thus, claiming your home inside the community. By making the right path into a built-in community, you're accessing the trending topic or on something that's currently happening for the reason that community. And by getting together with the community members on their own current topic, you're increasing your chance of getting noticed with that hashtag.

9. Strategic Utilization of Hashtag

Use hashtag to get people's attention, especially during live events. For example, if you are within an SEO conference, you may use the hashtag for that event in your tweets. You can use this technique if you wish to draw the interest of other participants to any of the concerns concerning the event.

10. Retweets from your Followers

In case your followers share or mention your quality content, their own followers will notice it. The more such retweeting happens, the higher is the chance of getting noticed by influencers. This is a far better method of drawing the attention of influencers to your content. As they notice other users mention your articles, influencers will probably wonder why they share it. Obviously, the first thing that would come into their minds may be the quality of the content.